7 experiences you can't miss when visiting Hoi An

24/06/2026

7 experiences you can’t miss when visiting Hoi An

It’s easy to fall in love with the beautiful ancient town of Hoi An from the very first step, as shared by author James Pham on the popular travel site Lonely Planet. Hoi An isn’t just a place to visit—it’s a spot where travelers can fully experience the local culture, cuisine, and way of life from many fascinating perspectives. In this writing, the author highlighted 7 must-do experiences for international visitors when coming to Hoi An.

Explore the fascinating blend of cultures

The journey of exploration often begins in the ancient town – where you can find a mix of architectural works, museums, and guild halls reflecting the Vietnam-Japan-China cultural blend. It could be the charming Japanese-covered Bridge, a structure full of Japanese character. Or the Chinese guild halls, which serve as community gathering spots as well as spaces for unique religious and cultural activities. Visitors are not only sightseeing the notable landmarks but are also most impressed by the overall harmonious and historic vibe of the whole area.

Besides that, tourists can also choose a half-day tour from Hoi An to the My Son Sanctuary complex – a prominent Cham site featuring ancient red brick structures decorated with intricate sandstone reliefs. My Son attracts visitors with its peaceful atmosphere and the unique sense of personal discovery amidst the lush mountains and forests.

Shopping for souvenirs and quick-tailored outfits

In addition, this area is also famous for fashion stores and souvenir shops. Besides mass-produced products, visitors can find more handcrafted and personalized gifts at handmade workshops or artisan display stores. Especially, the quick tailoring experience in Hoi An is very popular, with hundreds of shops able to finish outfits in just 24-48 hours. Visitors can choose from available designs or create their own according to their preferences, making personalized items right during their trip.

Exploring Hoi An’s History Through Its Cuisine

Cuisine is definitely an essential part of exploring Hoi An, with signature dishes like cao lau, wontons, or banh bao and banh vac, among others. Among them, Hoi An chicken rice is a standout dish loved by many tourists. The local food here is not just about eating; it’s also a way to feel the depth of Hoi An’s history and culture through each dish.

Capturing the enchanting beauty of Hoi An in every shot

Hoi An is also considered a ‘real-life movie set’ with its time-worn yellow walls full of nostalgia, vibrant lanterns, and distinctive ancient architecture, making it an ideal destination for photography lovers. Each moment of the day gives Hoi An its own charm: peaceful in the early morning, bustling under the sun, and dreamy, magical under lantern light at night, creating countless memorable moments to capture in every frame.

Experience traditional handicraft art

Leaving the old town, visitors can head to traditional craft villages to experience intricate products like Thanh Ha pottery, Kim Bong woodworking, or various handmade workshops. Each activity offers a chance to ‘learn through experience,’ and usually ends with a product you made yourself to take home as a special memento from Hoi An.

Explore the beauty on the river

The rivers, waterways, and the sea are also highlights, with activities like basket boating in Cam Thanh, cruising on the Thu Bon River, or relaxing at An Bang and Cua Dai beaches. A bit further away is Cu Lao Cham – a perfect spot for snorkeling and exploring the coral ecosystem, ideal for a day trip away from the bustling old town.

Immerse yourself in the rustic and peaceful countryside atmosphere

Besides that, visitors can leave the city center to explore the quiet countryside just about 3km from the old town, where the Tra Que vegetable village amidst nature brings a slow, relaxed feeling. Travelers can easily explore this area by bicycle or motorbike, with many flat and open routes. It’s even better if you visit before the harvest seasons in late April and September.

Hoi An is not just a place to look at, but a place to experience with all your senses. Every step on the ancient streets, every taste, sound, and everyday moment lingers as beautiful memories, making every visitor leave with a sense of longing.

(Collected photos and news)