Tour Nga- Belarus
- 07/04/2026
Hoi An in on top of the list of the world’s most beautiful ‘hidden gems’ according to Travel+ Leisure
Vietnam continues to make its mark on the global tourism map as Hoi An Ancient Town was ranked the highest on the list of the most beautiful ‘hidden gems’ in the world by the famous travel magazine Travel + Leisure.
Hoi An leads the ranking with an impressive score of 92.96, while Da Nang comes right after in second place, forming a standout destination pair in the region. This result reflects a new travel trend, as international tourists increasingly favor destinations that are rich in experiences, reasonably priced, and not overly crowded.
The core of Hoi An is the old town – a World Cultural Heritage recognized by UNESCO. Travel+ Leisure describes Hoi An with its narrow streets, ancient architecture, and the poetic Hoai River, which creates a nostalgic and romantic atmosphere. With a not-too-large area, visitors can easily explore the entire town on foot, enjoying the peaceful, slow-paced, and friendly lifestyle.
When night falls, Hoi An becomes more sparkling than ever with lanterns brightly lighting up the streets, reflecting on the water, while light boats drift to create a poetic scene. The night market becomes a lively highlight, attracting visitors with street food, handicrafts, and a distinctive cultural atmosphere.
Not only rich in heritage value, Hoi An is also attractive for its diverse culinary experiences, from banh mi, cao lau…, along with Vietnam’s distinctive coffee culture. In addition, activities such as going on a basket boat through the water coconut forest or relaxing on An Bang Beach further diversify the exploration journey.
Other attractive destinations also featured in Travel+ Leisure’s ranking include Bruges (Belgium); Essaouira and Chefchaouen (Morocco); Calabria (Italy); Paros Island (Greece); Cambridge (United Kingdom); Belgrade (Serbia); Cascais (Portugal).
(Collected photos and news)
Các tin khác
- Vietnam participates in the 62nd ASEAN National Tourism Organizations Conference.
- Vietnam tourism wins 2 top global awards
- 7 experiences you can’t miss when visiting Hoi An
- The scenic sites of Yen Tu, Vinh Nghiem, Con Son, and Kiep Bac have been recognized by UNESCO as part of the World Heritage List.
- Promoting cooperation to make Vietnam a leading golf tourism destination in the world
- Son Doong Cave made an impressive appearance on the world-leading television program ’60 Minutes’ of CBS (USA)
- Opening of the Vietnam Culture and Tourism Festival in South Korea
- Cultural Tourism Display Space – The Journey of 65 Years of Glorious Vietnamese Tourism
- Vietnam tourism has welcomed nearly 14 million international visitors.
- The capital Hanoi is lively ahead of the Great Festival.
